January 20, 2007 at 10:38 am 6 comments

in-n-out.JPGWhen Brad was at Biola University in So. Cal. he took us to a “fast food” place for lunch.  We were so impressed that everytime we are near an In-N-Out we just have to stop. 

What’s so great about it?  The food for sure.  Hamburgers and french fries are the only thing on the menu.  You can have one with cheese or no cheese or a double with two patties and two pieces of cheese, or a double with no cheese.  Oh, and if you choose you can have onions. That’s it.  Soda’s, coffee or milk shakes (three flavors, real ice cream) that’s the menu.  I counted 11 choices total and that includes the 3 sizes of drinks.

But the lines are always long, locals who come back again and again and people like us who get them while we can.  People standing around waiting for their number to be called, milling around trying to be the first to nab an open table.  Everyone seems to have a way they do things, from how they eat the burger to the way they position the food on the table.  It is almost a rite.

Since 1948 the same family has owned In-N-Out, no franchises. They have a strong committment to bring the freshest food to the customer and to treat employees fairly and with dignity.  Watching them work as a team is something to see.  With more than 150 stores in California, Neveda and Arizona, still everything is done the same way.  Always friendly, always fast without compromising the quality and always good.

Everything is cooked to order, the fries are fresh cut and they are always hot, nothing left under warming lights.  The burgers have a special sause but the key in my mind is the toasted bun. 

Is there a point to this?  I think so.  When you do something well, do it the same way with great service and great people you will always be a winner.  In this day of looking for a better way to do something, to find an edge, to get more customers with the latest thing, perhaps the In-N-Out way is still the best.  Whatever it is you do, you can’t beat teamwork, caring about people and delivering the very best everytime, without compromise.

Maybe there is another secret to In-N-Out success.  If you look closely on the cups and the bowl for the fries and the burger wrapper there are Bible verses printed on them.  Just the reference and very unobtrusive but you wonder if that commitment has made a difference over the years.  Guess it is good to believe in something bigger than yourself too!

We have been to In-N-Out 6 times since January 5th!  We can’t wait to go again.  Thanks, Brad.


Entry filed under: Uncategorized.

The voice in side of me. Happiness.

6 Comments Add your own

  • 1. Slo  |  January 23, 2007 at 11:31 am

    Oh, I was just there and didn’t try one! You’ll have to have one for me.

  • 2. .justin  |  January 22, 2007 at 10:58 pm

    one of the fun things about In-N-Out is the sort of “cult following” they have. those that have been there, love it, and every time the topic of In-N-Out enters a conversation, those who have tasted of it’s goodness instantly light up and share of their experiences with delight and excitement, as those who have been “initiated”. apple computer users seem to have this quality about them as well. Brad and I got to have one such moment this past sunday with a student’s mom, who has never had the infamous burger.

    as you mention the very simple menu, [do what you do with excellence or don’t do it at all!] i think about the language and modifications that the “regulars” know about and can tap into, but first timers, infrequent visitors, and non-members aren’t able to get at. i’m talking about such secret goodness known as: “Animal Style” and the “4×4”. words that only other experienced In-N-Outers and inside players know about and how to use properly. but the truth is, once you go ANIMAL STYLE… anything less is just, well, plain.

    have one for me.

  • 3. Earl & Ruth Radmacher  |  January 21, 2007 at 5:32 pm

    Hi Greg,
    Thirty plus years ago, when I was doing a lot of flying in and out of Ontario,
    there was an In N Out burger place that I would go past when I turned off of Interstate 10 to go in to the airport. But I never stopped because I was
    always in a rush to the plane (that’s when you could get there ten minutes
    before they closed the doors). Many years later, when we were living in
    Phoenix, they built three In N Out Burger places in the Phoenix/Tempe area
    and we waited through long lines to get one of their burgers. If we get near one today, we don’t miss going in. What a treat. Nothing like it.
    But I never did go into the one in Ontario. This reminds me of all kinds of
    applications to our walk with Christ, but I’ll let you make the appilcations.

  • 4. BS  |  January 21, 2007 at 8:33 am

    i am drooling…you guys should bring some home!

  • 5. Ron Marrs  |  January 21, 2007 at 7:19 am

    I’m a double-double guy. My son and daughter-in-law are friends with the founder’s daughter. She is a fine Christian woman.

    Nice to hear your voice.

    Ron Marrs

  • 6. Ken Nielsen  |  January 20, 2007 at 1:40 pm

    Good to hear from you. In-N-Out brings back the memory of a lunch one sunny California afternoon. A time of just enjoying the food and getting to know a little about each other.

    Often times it is the simple that runs so deep. As we experience the sinplicity of In-N-Out we go back for more and more. Isn’t our relationship with the Lord much the same? As we experience the simple drawing of the Lord we come back for more. It isn’t about our head knowledge but about our heart relationship.

    Let your words be carried on the winds of the Holy Spirit and those who have an ear let them hear.

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